To wear it is to love it. Receive and respond to notifications in an instant. Track your daily activity. Control your music using only your voice. Pay for groceries just like that. With this smartwatch, important information and essential features are always just a raise of the wrist away. Not to mention music, maps, and phone calls, smart watch lets you do the things you do every day, more easily and conveniently. As well as lots of things that simply weren't possible before. What you put on says a lot about you. And everyone is different. So the smartwatch was designed to reflect a wide range of tastes and styles. And you can make it even more personal, to suit the occasion or your mood, by switching bands and changing watch faces. Anytime you want.

• GPS model lets you take calls and reply to texts from your wrist
• Measure your blood oxygen with an all-new sensor and app
• Check your heart rate any time with the Heart Rate app
• Get notifications for high and low heart rate
• The Always-On Retina display is 2.5x brighter outdoors when your wrist is down
• S6 SiP is up to 20% faster than Series 5
• 5GHz Wi-Fi and U1 Ultra Wideband chip
• Track your daily activity on Apple Watch and see your trends in the Fitness app on iPhone
• Measure workouts like running, walking, cycling, yoga, swimming, and dance
• Swimproof design
• Sync your favourite music, podcasts, and audiobooks
• Built-in compass and real-time elevation readings
• Can detect if you’ve taken a hard fall, then automatically call emergency services for you
• Emergency SOS lets you get help from your wrist
• WatchOS 7 with sleep tracking, cycling directions, and new customisable watch faces
• Aluminium cases available in new finishes